Jack Sparrow
E-commerce is currently playing a crucial role in the growth of new brands and businesses. It allows you to carry out transactions directly with consumers without going through traditional sales channels. In this course, learn to use Shopify—the leading e-commerce platform—from scratch to create your first online store and move your brand into the online sphere.
Your guide for this journey is Rocío Carvajal, founder of The Make Group, an e-commerce and digital marketing agency in London. With more than a decade's experience, Rocío's clients include big-name brands such as Amazon, Shell, and Sky.
Presentation
References
What will we do in this course?
First steps
How to choose and implement your template. Design of your store.
Creation and management of products and collections
How to create content pages and blogs
Set the navigation menu
Store Settings
Sales channels, discount codes and recovery of abandoned carts
Apps
Analytical
How to test an order. Order and customer management
How to remove the maintenance page, connect your domain and launch your store
Creation of an Online Shop with Shopify
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